The WBA is excited to announce that an updated look and improved member experience will be coming this spring to our website,

In addition to a fresh appearance, smarter navigation, and an easier login process, this site promises a much more robust and interactive members-only side, new opportunities for members to interact (via commenting features on blog posts), and quicker updates (thanks to a new backend system that makes things much easier for WBA staff).

The updated site’s design has been guided by our digital marketing partner, Sortis, who will also be assisting with various tune-ups, blog post creation, and an entirely revamped process for prospective members that will deliver strong leads to our local associations. They will also be keeping a close eye on our analytics so we can adjust items as needed to improve your experience as we move forward.

Expect to hear more via email in the next couple months as we prepare for launch!