You love to watch your favorite sports event or news show on your big screen televisions at home. Why not put that technology to use when meeting with your clients? Having a technology-based presentation for your potential clients is impressive as well as practical. Gone are the days of lugging a briefcase full of files and documents or photo albums to show clients samples of your work.

Build a basic presentation of your company highlighting typical jobs and your specialties and procedures that you can use to open every client meeting. Then add a customized portion of the presentation showcasing the plans, 3-D images, and sitemap of the upcoming project to guide your meeting. You can add specific pictures from other jobs that show similar features the client’s finished project will include. This visual presentation can be saved on a flash drive you leave with the client or email to them once you have a signed contract and deposit. If a TV is not available at your office, consider using an iPad to show your clients the presentation onsite when you meet. Not only is the use of technology an efficient means of presenting, it is also clutter-free and professional as well. Photo updates of a job’s progress are another way to utilize visual technology with your clients.

Technology Tools to Build Your Business
Video-Based Presentations: Wideo is user-friendly software for beginner to intermediate video makers. If you’re familiar with Power Point, you’ll recognize features of the Wideo platform and find it easy to use. You can upload your Wideo creations to YouTube for greater social media impact and use them on your company website or as an automatic email link as part of your signature. Consider the possibilities of building a library of video clips—for clients on how to maintain various aspects of their new property or on basic home improvement how-to’s. A walk-through tour of a new home while videoing the tutorial on how to set the new thermostat or how to change the new air filters would transform the way clients perceive their builder after closing. With a video like this, clients would have repeated access to your knowledge of their home—potentially lowering the number of Saturday night phone calls you receive from clients trying to remember where their water cut-off valve is or seeking direction on bleeding their gas logs line. Check it out at: www.wideo.co/

Presentation Software: Although Power Point is the most used presentation software, it is losing popularity due to the large learning curve it takes to master it. Slidebean is a new web-based form of presentation software that offers complete templates of presentations where all you have to do is add your copy and pictures. It is simple and efficient to use. Since it is cloud-based, you can work on your Slidebean presentation on your home or office computer and then access it on your iPad when presenting to clients. There is a mobile version that allows you to build presentations on your phone, which is convenient for builders who are always on-the-go. It lets you easily add those on-the-job photos snapped on your phone camera. For more information and free sign-ups, go to: http://slidebeam.com

For Apple users, Keynote is the most popular presentation program. It is cloud-based among multiple devices as long as one of the devices is Apple. It takes a few hours to learn the basics, but once you familiarize yourself with the templates and basic commands, putting together a presentation is simple and eye-catching. Curious? Visit: http://www.apple.com/mac/keynote/

With either Slidebean, Power Point, or Keynote, you can produce a professional visual presentation for a client meeting that sets the professional standard for your builder-client relationship you are working hard to establish.

Construction Time-Lapse Cameras: Brinno, Brilliant Innovation, leads the industry in time-lapse construction cameras. Think of the excitement a time lapse video of a project could produce for your crew, your clients, and your potential clients. Sending a time lapse video to a traveling client is a way to bolster your builder-client relationship by showing them visual progress of their job, or share past job time-lapse videos set to music as your opening webpage feature. Seeing a project start-to-finish in a few minutes’ time will build anticipation and excitement for your potential clients.
Relatively inexpensive and easy to use (you’ll spend a couple hundred dollars on the camera and casing), time-lapse cameras condense a two-month project into a two-minute video. The construction camera runs off four AA batteries and is completely wireless, so once you set its time parameters and mount it, you’re done until you’re ready to retrieve your ready-to-play time lapse video. The aspherical lens and 140-degree angle view optimize recording. The dust-proof, weather-resistant housing makes Brinno construction time-lapse cameras ideal for any indoor or outdoor building project. If you’re a gadget guy and you don’t have one, you need to seriously check it out. Be sure to purchase the weather-proof case for your camera. Brinno.com details all the camera options available to get started documenting your jobs.